Vector illustration of Salem standing with their hands on their hips, looking off to their left, surrounded by a starburst.


Hello, I’m Salem Hoffman (they/them). I’m a front-end developer and designer with more than 10 years of experience building user-centered experiences with HTML, CSS, JavaScript, and WordPress. I’m looking for work!

What I’m looking for

Full-time work as a Front-end Developer, UI/UX Designer, or Brand/Graphic Designer. My experience is all freelance or in-house but I’m open to agency positions, too.



Designer, Marketer & Developer

Freelance — Findlay, Ohio

June 2021 – Present,
Feb 2015 – Aug 2019
& Mar 2007 – Aug 2011 (10 years 4 months)

  • Designed and developed websites with HTML, CSS, JavaScript, WordPress, PHP, and Next.js (GIT, React, and Node).
  • Worked closely with local business owners to develop brand identities. Designed branded assets for print, web, and social media.
  • Provided design consulting services for marketing, social media, and web development professionals.
  • Created a fundraiser for the National Center for Transgender Equality and raised over $3000. Including marketing campaign design, merchandise design, and distribution.
  • Told stories through animation, 3D modeling, and motion graphics to engage users.
  • Sought out and developed leads, sold and managed projects, setting SMART goals and milestones to ensure deadlines were met.

Web Admin & Marketing

Redeemer Covenant Church — Arlington, Ohio

June 2014 – Nov 2021 (7 years 6 months)

  • Designed, built, and maintained a WordPress site to inform current members and attract new ones.
  • Measured and analyzed web vitals through Google Marketing Platform, including Analytics, Tag Manager, and Search Console.
  • Optimized search engine ranking by establishing backlinks, updating content, and creating a Google My Business Listing to maintain SEO health.
  • Created and managed a Facebook page to drive community engagement. Designed branded assets for profile identity, events, and community resources.
  • Worked with church leadership and congregation members to rebrand the church. Designed a brand identity including logo and style guide to establish a consistent image and communicate organization values to the local community.

Orthopaedic Institute of Ohio

Findlay, Ohio

Marketing Director

Jan 2020 – June 2021 (1 year 5 months)

  • Designed new signs and other branded materials with updated branding. Hired and managed an array of vendors to roll out the rebrand.
  • Worked with a contracted digital marketing agency to overhaul Facebook, Twitter, and Instagram channels with a focus on improved accessibility and consistent brand identity.
  • Developed and managed a Google Ads paid search campaign to drive website traffic and phone inquiries.
  • Collaborated with stakeholders to develop branding and debut a marketing campaign for a new Urgent Care service launched in response to the Covid-19 pandemic.
  • Designed and placed multi-channel advertising campaigns.
  • Designed and developed WordPress and Bootstrap proof of concept websites.
Marketing Specialist

Aug 2019 – Jan 2020 (6 months)

  • Collaborated with executive leadership to rebrand the company after a merger and lead the full rebrand which included a new brand identity and accompanying style guide.
  • Developed patient personas in collaboration with stakeholders to inform print, digital, and broadcast media advertising. Used those personas to write and design targeted advertisements.
  • Hired and onboarded a reputation management agency to improve and establish ratings on web listings including Facebook, Google My Business, Healthgrades, and Vitals. Improved average ratings on Google from 3.3 to 4.8 stars through over 1,500 patient reviews.
Patient Registration Specialist

Mar 2017 – Jan 2020 (2 years 11 months)

  • Designed a web-first insurance benefits verification workflow to replace an outdated phone-first workflow, including documentation of processes and best practices.
  • Developed onboarding processes for new employees. Trained new employees in customer service, insurance verification, and appointment scheduling.

User Experience Architect

Boxi Software, LLC — Reading, Michigan

Aug 2014 – Feb 2015 (7 months)

  • Designed web application UI and worked alongside Lead Software Engineer to implement designs with HTML, CSS, JavaScript, PHP, and Git.
  • Collaborated with business partners to develop a brand identity system for Boxi and several subsidiaries. Created identity style guides and branded web and print assets for each brand.
  • Created responsive websites with HTML, CSS, and JavaScript for Boxi and its subsidiaries.


Grace College

Winona Lake, Indiana

Bachelor of Arts, Graphic Design & Illustration



HTML, CSS (including Grid and Flex), JavaScript, WordPress, Responsive Web Design, Problem Solving and Troubleshooting, Client and Partner Coordination, Social Media Strategy, Brand Design, Writing, Editing, Adobe Illustrator, InDesign, Photoshop

Moderate Proficiency

Bootstrap, GIT, PHP, Next.js, Linux environments, NPM, Yarn, Figma, Adobe XD, Premiere Pro, and After Effects

Let’s work together!

Thanks for visiting. Fill out the form below to let me know why you think your company would be a great fit for my talents.